While the battle rages on between Boomers, Millennials, and Gen Z, one group is quietly transforming healthcare. 75% of Generation X (people born between 1965 and 1979) report that they’re the primary healthcare decision maker in their households.
Gen X now drives more healthcare decisions for themselves and their families. How do they make these decisions, and what drives them?
Alan Shoebridge, Director of Marketing at Salinas Valley Memorial Health System, & Dean Browell, Principal at Feedback, wrote the book on Gen X healthcare decisions. They’ll be breaking it down for us.
In this session, learn the traits, characteristics and thought processes that link Generation X. We’ll discuss the differences in how they make healthcare decisions, and how healthcare marketers can nurture and grow relationships.
Speak up! We love to hear from you during and before these events.
If you have questions, comments, or stories you’d like to share, we welcome them in this discussion.