How to Tell Data Stories in Healthcare:

Virtua Health's Shift to Metrics in Marketing

  • Virtua Health recently won Modern Healthcare's Gold Award for digital health. Their leadership has placed marketing in the driver's seat identifying campaigns and strategic opportunities.

    Ryan Younger, Virtua's VP of Marketing, will discuss the data storytelling and strategy that made these wins possible! Even more important, we'll dig into how marketing helped senior leadership and finance to understand and trust the metrics they'd produced.

    What you'll learn:
    - What is data storytelling? How to tell data stories effectively?
    - How to think about AI in outreach and patient engagement
    - Bridge the gap between marketing and strategic leadership

Learn Data Storytelling!


What You'll Learn:

  • What is data storytelling? How to data stories effectively?
  • How to think about AI in outreach and patient engagement
  • How to combine your marketing strategy with data strategy and drive trust among leadership


ryan_circleRyan Younger

Title: Vice President of Maketing
Company: Virtua Health


Photo-Chris-Hemphill-200x200Chris Hemphill

Title: Director of Client AI & Operations
Company: SymphonyRM

ABOUT SymphonyRM

SymphonyRM is helping health systems transform how they acquire, engage, and retain patients by creating a membership model rivaling the capabilities of world-class consumer organizations. By generating data-driven, prioritized next best actions for every consumer, prospect, and provider in your health system, SymphonyRM is helping organizations use personalized, prioritized, and proactive outreach to build deeper customer relationships and drive better outcomes, while increasing revenue.

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