Amazon, CVS, and One Medical see weakness in the healthcare consumer experience, and they're investing heavily to solve it.
Convenient online experiences and "know-me" contextual experiences are no longer nice-to-haves, they're must-haves. However, given the wide web of innovations available and challenges to address, how can consumer-interested health systems invest effectively?
Carrie Liken, head of the healthcare industry at Yext, joins us to discuss innovation strategy!
Her rich background in healthcare technology and public health policy inform a rich understanding of consumer needs.
We'll be cross-pollinating this discussion with experiences outside of healthcare. Michael Linnert, SymphonyRM's CEO, has extensive experience in telecom, finance, and other industries with deeply sophisticated consumer experience strategies.
The consumer experience is the next big growth area for market share. With big competitive investments from well-backed disrupters, it's not enough just to show up. It's about solving your population's needs effectively.