It's well known that as news of the pandemic broke, most health systems paused and regrouped on their messaging and outreach.
Salinas Valley Memorial Healthcare, on the other hand, ramped up, expanded to more channels, and saw their patient engagement increase significantly because of it.
We're talking with Alan Shoebridge, SVMH's Director of Marketing, and the mastermind behind their strategy! You'll learn about what's worked and hasn't worked in their multi-channel strategy and leadership strategy for 2021.
Join the Conversation!
What You'll Learn:
Health vs Hubris in a Pandemic
Multi-channel Movements to Inform & Influence Patients
Data-Driven Approaches in 2021
Title: Director of Marketing
Company: Salinas Valley Memorial Health System
Title: Director of Client AI & Operations
SymphonyRM is helping health systems transform how they acquire, engage, and retain patients by creating a membership model rivaling the capabilities of world-class consumer organizations. By generating data-driven, prioritized next best actions for every consumer, prospect, and provider in your health system, SymphonyRM is helping organizations use personalized, prioritized, and proactive outreach to build deeper customer relationships and drive better outcomes, while increasing revenue.
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