COVID-19 revenue recovery ranks high on every healthcare marketing team's agenda. The efforts getting services back online and developing communications has been tremendous! However, having the right data to reach the right patients has been a major challenge for health systems.
Health systems struggle to collect contact information and email addresses from people who are interested or likely to engage.
Because consumers are engaging with healthcare content more than ever before, this is the greatest opportunity to build and grow relationships!
Seth Kaplan, Director of Marketing at Honor Health and Sarah Coles lead programs that grow audiences and collect data among interested consumers.
With Seth's experience at HonorHealth and Sarah's experience with health systems across the nation, here are key learnings they're discussing -
1 - How to best work with your existing audience & data
2 - How to grow your engaged and interested pool of consumers
3 - Leveraging new data once collected
4 - How these new relationships prepare for COVID-19 recovery and beyond