On-Demand Webinar

How to Build A Successful Physician Liaison Organization


In today’s rapidly changing healthcare landscape, the role of the physician liaison is evolving. To remain competitive, organizations are looking for a new strategic approach that empowers physician liaisons to build meaningful relationships with providers, reduce leakage, and drive growth. So, what are the latest trends and best practices to build a best-in-class physician liaison program?

In this webinar, you’ll discover real-world insights and learn strategies to implement a successful program.

What You'll Learn:

  • Successful approaches to a best-in-class physician liaison organization.
  • Gain an understanding of the role technology plays in supporting your liaisons and program.
  • How to implement a data-driven strategy to meet the needs of your provider community.
  • How to choose and track the metrics that matter.




Veronica Campbell
Network Director, Physician Relations

With more than 25 years of diverse healthcare leadership experience in sales and business development, Veronica Campbell leads the Physician Relations department as Network Director of Physician Relations for HonorHealth, based out of Scottsdale Arizona. Veronica is dedicated to creating a team that is top rated by fostering a cohesive work environment, standardizing best practices, and encouragement of individual creativity. Veronica and her team strive in taking a “network” vs individual hospital approach in every physician interaction made to best meet the needs of our physician and patient communities. 

HonorHealth is a clinical integrated delivery health system with over 14,000 employees, 5 acute care hospitals, a Research Institute, several joint venture and co-management partnerships, and over 40 primary and specialty clinics which comprise the HonorHealth Medical Group.  


Bonnie Little
System Director of Network, Development & Physician Relations and Board Member at AAPL

Bonnie Little has devoted over 20 years of her professional career to the healthcare industry. She currently serves at the System Director for Network Development & Physician Relations for UNC Health Care. She supports physician relations programs at UNC REX Health Care, Nash Health Care, Johnston Health and Wayne Memorial. She originally joined UNC as a Physician Liaison with UNC REX. During her time, the UNC Health Care system has experienced tremendous growth. Bonnie has been instrumental in developing the UNC REX of Wakefield campus, the employed REX Specialty Physician groups, UNC Physicians Network, the North Carolina Heart & Vascular Hospital and the UNC Health Alliance. She has been at the forefront of developing UNC REX into a regional transfer center for Wake County and eastern North Carolina, which has grown tenfold in the last three years. She led the way in developing Physician Relations programs for Johnston Health, Nash Health Care and Wayne Memorial. Prior to coming to UNC, Bonnie served as the Director of Marketing and Public Relations for Franklin Regional Medical Center, HMA.


Watch the Webinar


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